Thums Up Roadside Stall
signboard2010s (brand since 1977)Himachal Pradesh
थम्स अप
Thums Up Roadside Stall
थम्स अप·Thums Up
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The advertising
“The Great Refresher”
Hoarding2011
A Thums Up sign on a roadside stall in Himachal Pradesh, 2011. The cola was launched in 1977, after Coca-Cola left India, and became the country's own fizzy drink.
Placeholder copy — original wording added later with sourcing.